The 21st Century Addiction: User Generated Content Dependency and Media Aesthetic Expectations as Experienced Through YouTube

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dc.contributor.author McKeague, Matthew T. en_US
dc.date.accessioned 2011-06-27T21:01:00Z en_US
dc.date.accessioned 2011-09-07T18:39:10Z
dc.date.available 2011-06-27T21:01:00Z en_US
dc.date.available 2011-09-07T18:39:10Z
dc.date.issued 2011-06-27T21:01:00Z en_US
dc.identifier.uri http://hdl.handle.net/2069/395 en_US
dc.description.abstract This 40-item survey study evaluates perceptions of user generated content (UGC) as found on YouTube by undergraduate college students at Indiana University of Pennsylvania. A random sample of 182 volunteer undergraduate students over the age of 18 completed an online survey to investigate if less or more dependent users (as defined by fulfilled needs such as information seeking, entertainment, interpersonal utility, etc.) affected one's UGC aesthetic preferences of sound clarity, editing style, and other entertainment-based characteristics. The investigation is theoretically grounded by the Media Systems Dependency theory that suggests that as users become dependent upon a medium, they are more likely to become affected by that medium. T-test analyses compared users' dependency upon UGC with their ratings of likelihood to continue watching or stop watching UGC based on aesthetic quality issues. Results indicated differences between dependency levels concerning sound clarity, but not editing style. Results also showed that users rated entertainment-based UGC characteristics such as humor content as more important than any other characteristic, including aesthetics. These YouTube preferences for convenience and enjoyment rather than high-production mainstream media can provide insight to the changing online landscape. en_US
dc.description.sponsorship Dissertation Chair: Dr. Mary Beth Leidman Dissertation Committee Members: Dr. Jay Start and Dr. Zachary Stiegler en_US
dc.format.extent 599367 bytes en_US
dc.format.mimetype application/pdf en_US
dc.language.iso en_US en_US
dc.subject Aesthetics en_US
dc.subject Media systems dependency en_US
dc.subject Online video en_US
dc.subject User generated content en_US
dc.subject Uses and gratifications en_US
dc.subject YouTube en_US
dc.title The 21st Century Addiction: User Generated Content Dependency and Media Aesthetic Expectations as Experienced Through YouTube en_US
dc.type Thesis en_US
dc.degree.grantor Indiana University of Pennsylvania en_US

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